Top notes
The call
Grilled poultry, green citrus — the bright, volatile burst that summons appetite in a fraction of a second, like a beautiful sillage.
R&D · The science of flavor
The art & science of aromatisation
Our companions carry a gift we can only dream of: a sense of smell measured in the hundreds of millions of receptors. So we stopped treating flavor as an afterthought and started treating it as haute couture — composing the most complex, human-inspired palatants ever created for cats and dogs.
We don’t just feed animals. We compose olfactory memories.
The Nose
Kali G.
Perfumer turned pet-food “Nose”
“I went from the perfumer’s organ to the starred food bowl. The mission never changed: create emotion through the senses.”
After a career composing fragrances for luxury perfumery, our founder turned that trained nose toward a nobler challenge — elevating pet food to the level of an olfactory art.
Because our companions deserve more than a beige, monotonous kibble. They deserve a sensory experience worthy of their extraordinary senses — and worthy of the table we set for ourselves.
Why it matters
They live in a universe made of scent
A dog perceives umami the way we perceive a spellbinding oud. A cat can pick out the thiol note of tuna from three metres away. Where we count roughly 5 million olfactory receptors, they count hundreds of millions. Flavor, for them, is not a detail — it is the whole language.
300M
olfactory receptors in a dog
≈ 60× a human being
200M
olfactory receptors in a cat
tuned to sulphur & protein notes
0.3s
to trigger appetite
the aroma acts before the first bite
+40%
sensory engagement in our trials
vs. a standard, unscented treat
The composition
A flavor built in three acts
Exactly like a grand perfume, each recipe is written in three movements — calibrated to a nose that reads a bowl the way we read a room.
Heart notes
The soul
Reduced veal stock, freeze-dried black truffle — the deep, savoury umami core. Their equivalent of a Jasmine Sambac absolute.
Base notes
The memory
Vegetal musks, damp earth — the primal, lingering trail that stirs a wild nostalgia and stays on the muzzle long after.
Aroma release, mapped
How the three movements unfold from the first sniff to the lingering finish.
Top — the call Heart — the soul Base — the memory
Transposed from luxury perfumery
Techniques no treat was ever supposed to have
CO₂ extraction
Our aromas are extracted exclusively with supercritical CO₂ — the same method used for the most fragile fine-fragrance molecules — so nothing precious is cooked away.
Layered coating
Like a multi-faceted perfume, each aromatic layer is applied in a precise order, so the full arc of emotion unfolds across the tasting.
Dosing in ppm
Compositions are dosed in parts per million, tuned separately for cats and dogs — just enough to send them on a mental culinary journey, never to overwhelm.
For the discerning household
Craft you can smell — and finally live with
Olfactory transparency
No masking agents. What you smell is what’s there — a clean composition, the way a fine fragrance is built.
Human-grade, kitchen-tested
Recipes signed off by multicultural cooks — with a grateful nod to Montréal street food.
No more “dog-food” smell
The end of that pet-food odour in your kitchen. A boutique experience, from the bag to the bowl.
“A food must move them before it feeds them.”
The house standard, in every recipe
- ✓ CO₂-extracted natural aromas
- ✓ Cat- and dog-specific compositions
- ✓ No artificial flavors or colors
- ✓ Grain-free, oven-baked, human-grade
- ✓ B.R.C.G.S. food-safety facilities
- ✓ Traceable, recognisable ingredients
Taste the composition
Twenty-one countries, three health formulas — each one a flavor written like a grand cru.
Explore the collectionFigures reflect our own sensory trials and widely cited olfactory research; treats complement a complete, balanced diet rather than replacing it.